How Zeenat Sheikh Turned Pain Into Passion, and Created L’Zur Skincare and Cosmetics
When you love what you do, you will never feel like you work a day in your life. This is why I often tell people to follow their passion. I developed a passion for the beauty industry as a child, through helping my mom sell Mary-Kay and Avon products door-to-door. Which led me to working at NARS as a makeup artist in college!
This experience widened my knowledge and fueled my passion for the beauty industry. I went from being a makeup artist to an executive and district manager for luxury brands all around the tri-state. To further gain more knowledge, I attended cosmetology school to better understand skincare and makeup. After becoming a licensed esthetician and cosmetologist, I once again jumped back into doing what I love to do most, making people feel beautiful.
I have worked with women from around the globe which has helped me gain more knowledge, exposure, and experience, but most importantly, I have learned about their genuine concerns when it comes to their skincare and cosmetics. I want to help women feel more beautiful and confident through a simple skincare and makeup routine. I often tell people that their routine does not have to be a problematic and/or complicated one. Easy procedures such as cleansing, hydrating, and moisturizing will go a long way in addressing your skin concerns.
When I started my brand, I told myself I would never lay false claims or sell what I do not believe in. Our products contain vitamins and essential ingredients that have been tried and tested to improve your skin. People need to be well-informed and confident in the skincare products they are using and monitor effectiveness of those products to make sure they are meeting their expectations/living up to their claims.
One challenge that I face is sourcing the best ingredients. I have to ensure they are of the best quality and they meet the required standard. I can assure you that all the components live up to the claims, which provide optimal results. I will continue doing extensive research to ensure L’Zur’s products are always meeting all expectation. And promise to bring you only the most
As is the case with several other entrepreneurs, giving up crossed my mind throughout my journey thus far, but the thought of making a difference and the idea of serving millions of women have all kept me going! Perseverance is KEY as an entrepreneur.
I am very passionate about helping women reclaim their confidence, especially the ones who are under distress. They are the reason I started my non-profit organization called “The Voices of L’Zur”. Its goal? To empower and enable these women to learn, grow, and to build a better future for themselves.
I plan to help women worldwide with The Voices of L’Zur, by opening fully-funded women’s learning centers where women will learn a skill and gain the necessary confidence to provide a better future, not just for themselves, but also for their children. I want to empower women worldwide and build a community where women’s voices can be heard.
Here at L’Zur, we seek to empower women through educational programs that feed the mind which, in turn, help break down cultural barriers. Confidence, self-esteem, and independence is inextricably linked to education which many women are denied throughout the world. As food strengthens the body, knowledge yields power. Empowering women all around the globe is the passion of L’Zur.
I also hope to open holistic healing centers in the USA. To help people overcome their addictions. As someone who personally suffered from addiction for well over seven years, I was confined to a wheelchair, and I almost lost my life to the addiction. While battling for my life at the hospital, all I could do was pray to God to spare my life and so I could see another day and make things right. When I thought all hope was lost, I woke up one morning surrounded by doctors and nurses clapping for me. They said, “you are a miracle, you are meant to live for a bigger and better purpose.” I will never forget those words, they changed my life!
This is so much bigger than skincare and cosmetics. L’Zur is here to help women reclaim their voice and create the life they’ve always dreamed of!